Responsible for supporting the Chief Revenue Officer in the development and execution of the Alba go-to-market strategy.

Responsibilities:

• Collaborate with CRO and EVP of Strategy to create a yearly marketing plan 
• Collaborate with CRO and EVP of Strategy to create a social media strategy and oversee the execution using various online platforms – including company and individual social media accounts.
• Write, edit, and refine marketing content (flyers, articles, newsletters, white papers, etc.)
• Create and maintain a content library of marketing and sales collateral, publications, etc.
• Develop and administer a content calendar denoting all upcoming marketing activities
• Coordinate content creation to include external consultants and writers
• Manage relationships with external consultants and vendors
• Coordinate and administer webinars and other virtual events
• Oversee production and distribution of both internal and external newsletters
• Maintain and grow Alba’s database of contacts
• Oversee database marketing to prospects and clients
• Create management reports from sales and marketing automation tools
• Monitor and report online activity and improve marketing KPIs
• Maintain conference and event planning spreadsheet, including Alba attendees
• Coordinate logistics of external marketing events such as conferences and trainings (including travel, shipping, registrations, etc.)
• Maintain and develop website content
• Respond to internal requests for sales and marketing presentations, files, images, etc.

Qualifications:

• Bachelor’s degree is a must
• 5+ years’ experience marketing in a business-to-business environment
• Management experience a plus
• Excellent written and verbal communication skills
• Excellent computer skills, including Microsoft Office (Word, Excel, and PowerPoint)
• Experience navigating CRM programs (Salesforce.com, etc.)
• Experience with the configuration and maintenance of marketing automation software (HubSpot, Eloqua, Pardot, etc.)
• Experience with the configuration and maintenance of social media accounts (LinkedIn and Twitter primarily)
• Must have a high level of professionalism  
• Highly motivated, dependable, responsible, and resourceful
• Ability to interact diplomatically with all levels within the organization
• Strong problem resolution skills and ability to react with a sense of urgency 
• Detail oriented, organized, and works with a high degree of accuracy
• Ability to take initiative and work independently, as well as able to work in a team environment
• Ability to multi-task and prioritize